The Healthy Teeth, Healthy Me™ campaign encourages parents to make a dentist appointment when a baby gets their first tooth or by their first birthday. Working with Sesame Street in Communities, we leveraged a variety of familiar characters to promote healthy dental habits in addition to custom, seasonal illustrations.
Outreach efforts among southern Arizona communities included a radio campaign in English and Spanish, a robust Facebook ad campaign, tied together with Public Relations and Promotions. All traffic was driven to a landing page with information and activities for parents, caregivers, and providers alike.
Role: Art Director + Campaign Strategy
Team:
Kendra Hinojosa, Designer + Illustrator
Jenny Moss, Writer
Gary Campbell, Public Relations
Nicole Wykoff, Project Manager + Campaign Strategy
Tyler Norquist, Web Development
Website: teeth.firstthingsfirst.org