A new Sheriff meant a new brand. This campaign focuses on ONE MCSO as a rallying cry for both the office and the community. Efforts are focused on a new image and targeted at recruiting new Deputies and Detention officers. Projects include outdoor, Circle K, digital ads, and radio. The project also included the production and direction on a 6-day photo and video shoot.
Role: Art Director + Production
Team:
An Pham, Photography
Kendra Hinojosa, Designer + Illustrator
Micah Elliot, Designer + Video
Jenny Moss, Writer
Tyler Norquist, Web Development
Website: one.mcso.org